Posted by Mandy Green on
You’ve probably noticed the significant changes Facebook made to the newsfeed algorithm earlier this month. The main idea is to increase person-to-person engagement and reduce posts shared from company pages. Content shared by friends will have priority which means that creators need to focus on shareable content over clicks and likes to retain and increase visibility. Another important change is … Read More
Posted by Mandy Green on
Hotels are getting into the Snapchat game and it has a lot of potential for location-based branded marketing. Geofilters, which consist of a graphic overlay for “snaps”, are a fun way to test the Snapchat waters. They are highly localized, which means they show up in the app based on a location that you set, and your cost depends on … Read More
Posted by Mandy Green on
Everyone is making resolutions to be healthier, save money, have more fun, and accomplish goals. This year, get your hospitality resolutions all in one place with a mobile app. Attain Goals – The first part of meeting a goal is to name it, and the best way to stay on target is to track your progress. Today’s hotel apps can … Read More
Posted by Monscierge on
[nextpage title=”1. Loyalty Program” ] 1. Offer a loyalty program reward at sign-up. A good one. Let’s say you offer a standard 7th night free. Make it a 4th night free for signing up. Then when they book that, they get 800 points. Downloading your mobile app earns them 1000 points. Replying to your welcome text is 2000 points. You … Read More
Posted by Mandy Green on
“What happens in Vegas stays in Vegas. What happens on Twitter stays on Google forever!” – Jure Klepic Social media has brought a level of communication between brands and consumers that has never been seen before. For hoteliers, this brings with it a lot of work and attention to detail to expand service to the digital space, but the reward … Read More
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