App Adoption Strategies for the Holiday Rush

The busiest time of the year is upon us and your hotel’s app should help to keep things running smoothly. One common question are asked is how to get guests to download and use an app. The most successful method by far is to send an SMS message containing app information to guests on the day of arrival. Our research has shown that 83% of guests will download a hotel’s app if it is relevant to their stay. An interesting percentage as it happens to be the same as the decrease in check in time for a hotel using mobile check in.

To be sure your guests know about your app before their stay, include the link on your social pages, hotel newsletters, and website. You can also use the shortcode in social media images, or attach it to a booking discount via text. Include app information on confirmation emails and other communications with guests before arrival. Consider sending a text with a local concierge recommendation and let them know they will have 24 hour access to full recommendations if they download your app.

When guests arrive, have your staff mention the app in person as a quick way to find hotel information or make requests. App shortcodes or links can be printed on key cards or sleeves, window clings, and table tents. Incentivize your guests by letting them know they can check out through the app, or even offer a room service discount upon download.

The more guests who download your app, the more it will help your hotel manage the bustling last few weeks of the year and ring in the New Year on a successful note.