loy·al·ty The quality of being loyal to someone or something.
A strong feeling of support or allegiance
I ran across this July article from The New York Times while doing some research on loyalty programs. The article states that travelers are expected to move more than $10 billion to competing loyalty programs. That’s a lot of billions, so what is going on?
The report listed 7 major reasons that guests are feeling not-so-loyal to their loyalty programs.
Getting back to the definition of loyalty, what does your hotel do to foster “a strong feeling of allegiance”? Try a full experience of your own property, from initial booking all the way through redeeming points later on. Where does your hotel shine and where does it fall short?