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Creating a Picture Perfect Customer Experience with Social Media

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Picture Perfect Guest Experience

Creating a Picture Perfect Customer Experience with Social Media

First we have to start with asking ourselves ‘What Is a Picture Perfect Customer Experience?’

Picture Perfect Experience is often referred to as the ideal experience. In a Social Media setting this results in the customer becoming champion advocates, creating strong referrals, retention and profitable growth.

How to create a Picture Perfect Customer Experience with Social Media

You want to create a Picture Perfect Customer Experience with Social Media to influence your customers in a positive way. The results will lead to customers sharing your brand message to their Social Networks.

The first step is to start collaboration with your employees and customers. Social Media today provides several opportunities to create focus groups. Google+ Communities, LinkedIn Groups and Facebook Groups are some examples where you can create a focus group for collaboration. Keep these focus groups private, so access is by invites or approvals only.

Build in these groups one of the strengths that is common both for Hospitality and Social Media: Storytelling.

Create your Community or Group to develop a new culture of sharing information. For example Google+ Communities allows you to share content, video, images and slides. Here you can also initiate video training to a selected group of Community members, and record this training for future reference.

This will allow you to:

Also utilize Pinterest to create your Customer Experience Pin Board. Images tell more than thousand words, and if you allow your customers to share their stories in a non-intrusive way you will experience the real values of Social Media.

What has your Hospitality Service done to create a Picture Perfect Customer Experience with Social Media?

Are Morch - Hotel BloggerAre Morch is a former Hotelier and Customer Service professional turned into a passionate Hotel & Relationship Marketing Specialist that helps Hotels dip into new market segments and trends through Social Networking. Today he works on turnkey principles that demystify How Hotels can turn Social Networking into a collaboration channel.You can learn more about him at Are Morch – Hotel Blogger.