Creating a Picture Perfect Customer Experience with Social Media
First we have to start with asking ourselves ‘What Is a Picture Perfect Customer Experience?’
Picture Perfect Experience is often referred to as the ideal experience. In a Social Media setting this results in the customer becoming champion advocates, creating strong referrals, retention and profitable growth.
How to create a Picture Perfect Customer Experience with Social Media
You want to create a Picture Perfect Customer Experience with Social Media to influence your customers in a positive way. The results will lead to customers sharing your brand message to their Social Networks.
The first step is to start collaboration with your employees and customers. Social Media today provides several opportunities to create focus groups. Google+ Communities, LinkedIn Groups and Facebook Groups are some examples where you can create a focus group for collaboration. Keep these focus groups private, so access is by invites or approvals only.
Build in these groups one of the strengths that is common both for Hospitality and Social Media: Storytelling.
Create your Community or Group to develop a new culture of sharing information. For example Google+ Communities allows you to share content, video, images and slides. Here you can also initiate video training to a selected group of Community members, and record this training for future reference.
This will allow you to:
- Serve your customers
- Engage your employees and customers
- Address concerns, and how to respond
- Improve communications with employees and customers
- Create new fun training environments
- Showcase customer experiences
- Attract new customer segments
Also utilize Pinterest to create your Customer Experience Pin Board. Images tell more than thousand words, and if you allow your customers to share their stories in a non-intrusive way you will experience the real values of Social Media.
What has your Hospitality Service done to create a Picture Perfect Customer Experience with Social Media?