We finished 2017 with an overview of how hotels are using Apple TV in guest rooms. Our VP of Global Sales, Christy Doherty, took some time to share some of the innovations you’ll see in hospitality for 2018.
Apple TV provides many means of communication between your hotel and your guests. Using messaging, hotels can leave personalized messages on the opening screen to delight guests. This method may also be used to provide operational messages such as informing guests about a fire alarm test or maintenance outside their room. This type of messaging can reduce costs, decrease need for in-room telephones, and save time with efficient and targeted announcements.
F&B menus come to life with full screen images and layered product information. A dish of the day or waiter recommendation provides the guest a better experience and allows you to promote specific dishes when they are in-season or off-menu, increasing profits by allowing chefs to purchase and sell produce according to fluctuating prices and delighting guests with personalized service. This kind of menu can also increase revenue by providing wine recommendations and desert selections to accompany the meal.
Integrating with your brand CMS can bring the individual guest profile into play by promoting known guest preferences in dining and entertainment and delighting the guest with relevant service and information. Leisure events can be promoted and booked via Apple TV with billboard type promotion of artists and activities and booking readily available.
At the end of the stay, the guestroom Apple TV can display a simple feedback survey providing valuable data for future operations decisions. Visit here if you’d like more information or to see Apple TV for hospitality in action.