The hospitality industry has always been an early adopter of technology, with hotels and resorts constantly seeking new ways to improve the guest experience and increase revenue. In recent years, the rise of advanced technologies and changing guest expectations have fueled a number of technological trends that have become essential for driving revenue in the hospitality space.
We’ll take a look at some of the recent technological trends that are helping hotels increase their revenue:
- Personalization: Personalization is key in today’s hospitality industry. Guests expect their experience to be tailored to their preferences and needs, and hotels that can deliver on this expectation are more likely to see repeat business and higher revenue. Personalization can be achieved through a number of technological solutions, such as mobile apps that allow guests to customize their stay, automated check-in and room selection based on guest preferences, and targeted marketing campaigns that offer personalized promotions and packages. Tools like Apple TV for Hospitality helps add additional personalization to guest room experiences.
- Mobile Technology: Mobile technology has become an essential part of modern travel. From booking flights and hotels to ordering room service and exploring local attractions, guests rely heavily on their mobile devices throughout their journey. Hotels that offer mobile apps with features such as mobile check-in and keyless room entry are better equipped to meet guest expectations and drive revenue. Mobile technology also enables hotels to offer guests targeted promotions and recommendations based on their location and preferences.
- AI and Automation: Artificial intelligence (AI) and automation are transforming the hospitality industry, from chatbots that offer instant customer support to automated revenue management systems that optimize pricing and inventory. Automated revenue management systems can help hotels optimize their pricing and inventory, maximizing revenue from every available room. AI-powered chatbots can handle routine guest inquiries and requests, freeing up staff time and reducing the workload on the front desk.
- Contactless Payments: The COVID-19 pandemic has accelerated the adoption of contactless payment solutions as guests seek to minimize contact with high-touch surfaces. Hotels that offer contactless payment options, such as mobile payments and digital wallets, are better equipped to meet guest expectations and reduce friction in the payment process. Contactless payments also offer hotel benefits, such as faster transaction times and reduced fraud risk.
- Sustainability: Sustainability has become an essential consideration for many travelers, and hotels that demonstrate a commitment to sustainability are more likely to attract and retain guests. Technological solutions such as smart energy management systems, water conservation systems, and waste management systems can help hotels reduce their environmental impact and demonstrate their commitment to sustainability.
The hospitality industry is evolving rapidly, and technological innovation drives hotel revenue. Personalization, mobile technology, AI and automation, contactless payments, and sustainability are just a few technological trends reshaping the industry. Hotels embracing these trends and leveraging technology to improve the guest experience and increase revenue are more likely to succeed in today’s competitive landscape.