In the competitive world of hospitality, finding innovative ways to enhance guest experience while driving revenue is crucial. One effective strategy is promoting upsells through in-room infotainment and digital marketing. This approach not only enriches the guest experience but also creates multiple revenue streams for the hotel. The impact of upselling in many cases increased the sales of promoted items by over 30%. In this blog post, we’ll explore how to effectively utilize these tools to increase your hotel’s revenue.
The Power of In-Room Infotainment
In-room infotainment systems offer a unique opportunity to engage guests during their stay. These systems provide a variety of entertainment options, from movies and TV shows to interactive services like ordering room service, booking spa appointments, and exploring local attractions.
Key Benefits:
- Enhanced Guest Experience:
By providing high-quality entertainment and convenient access to hotel services, you can significantly enhance the overall guest experience. Happy guests are more likely to spend on additional services and amenities.
- Direct Upsell Opportunities:
Use the infotainment system to promote room upgrades, dining options, spa services, and special packages. Interactive displays can showcase these offers in an engaging and visually appealing way throughout the property.
- Data Collection:
Infotainment systems can collect valuable data on guest preferences and behaviors. This information can be used to tailor future marketing efforts and upsell opportunities, making them more effective.
Effective Upsell Strategies Using In-Room Infotainment
- Local Recommendations:
Studies show the guests seek out the local culture. Use infotainment systems to curate these recommendations while opening new advertising revenue streams.
- Exclusive Offers:
Create exclusive offers that are only available through the in-room infotainment system. This can include discounts on spa treatments, extended check-out times, or complimentary services.
- Interactive Menus:
Implement interactive menus that allow guests to easily browse and order additional services. Highlight popular or seasonal items to entice guests to make additional purchases.
- Virtual Concierge:
Offer a virtual concierge service through the infotainment system. This service can provide recommendations for local attractions, dining options, and events, with the option to book directly from the room.
Leveraging Digital Marketing for Hotel Upsells
Digital marketing is a powerful tool for reaching guests before, during, and after their stay. By using targeted campaigns, you can effectively promote upsells and enhance the overall guest experience.
Key Strategies:
- Pre-Arrival:
Send per-arrival text messages containing a digital directory for guests highlighting available upgrades and special offers. This not only sets the tone for their stay but also encourages early upsell purchases.
- Promote High Margin Upsells:
Implement a targeted approach to promote key high-margin upsells at every touchpoint of the guest journey, including pre-check, lobby check-in, in-room, and various revenue centers across the property. Develop a mobile app that allows guests to manage their reservations, request services, and explore upsell options. Push notifications can be used to promote timely offers and last-minute deals.
- Leverage Unified Platforms:
Utilize the power of repetition: Studies indicate that guests are significantly more likely to engage with and purchase upsells when they encounter them a minimum of three times (pre-arrival, on-property, and in-room).
- Streamline Efforts:
Streamline your promotional efforts by focusing on a curated selection of no more than five items. Analyze your sales data from the past 90 days to identify the most successful upsells. Consider innovative bundling strategies to enhance the perceived value of these items.
Conclusion
Promoting hotel upsells through in-room infotainment and digital marketing is a powerful strategy to boost revenue while enhancing the guest experience. By providing personalized, convenient, and engaging options for guests to explore additional services, hotels can create a win-win situation: increased guest satisfaction and higher profitability.
Start leveraging the power of in-room infotainment and digital marketing today to transform your upsell strategy. With the right approach, your hotel can achieve remarkable revenue growth while delivering exceptional guest experiences.