Disrupting the Status Quo – Rethinking Hotel Guest Engagement: A Unified Approach with Monscierge

In today’s hotel industry, traditional hotel TV systems and disjointed hotel digital signage providers are no longer meeting guest expectations or maximizing revenue potential. The time has come for hoteliers to consider a new approach that unifies the guest engagement experience and capitalizes on marketing touchpoints throughout the guest journey. At Monscierge, we’re redefining guest engagement with a unified platform that elevates the in-room experience and provides consistent messaging and opportunities for upsells across every guest interaction. Let’s explore why this shift is essential—and how our innovative platform can unlock new revenue streams.

The Role of TV in Guest Engagement: Marketing’s Most Powerful Tool
When guests arrive in their rooms, nearly all turn on the TV at least once, with many tuning in multiple times during their stay. This makes in-room TV a high-value platform for delivering content and promoting hotel amenities. Unlike traditional content that limits engagement, Monscierge’s Apple TV for Hospitality transforms the in-room experience by integrating hotel-specific content, promotions, and interactive services into the entertainment lineup. This “always-on” marketing platform guarantees viewership, providing hoteliers with a powerful tool to increase guest engagement and, ultimately, drive revenue.

Statistics show that well-timed, consistent messaging—following the “rule of three” marketing strategy—can increase guest spending by as much as 35 to 40 percent. With Monscierge, hoteliers can use in-room TV as part of a coordinated strategy to promote upsells, such as spa services, dining options, and special experiences. By weaving these promotions into natural guest interactions, the potential for maximizing total revenue per available room (TRevPAR) is dramatically enhanced.

Beyond the Room: Engaging Guests at Every Touchpoint
Our Guest Engagement Platform goes far beyond the in-room TV. We’ve built a cohesive solution that reaches guests at every touchpoint, offering a seamless experience across each stage of their stay.

Monscierge’s lineup includes:

1. Pre-check Digital Directory
   By reaching guests before they even check in, the Pre-check Digital Directory introduces amenities, services, and add-ons, giving guests options to customize their stay from the outset.
2. Interactive Touchscreen Lobby Screens
   Our lobby screens provide interactive content that’s easy to navigate and engaging, offering guests real-time information on hotel events, dining specials, and local attractions. These screens drive guest engagement while creating new upsell opportunities as guests explore what the hotel has to offer.
3. Digital Marketing Signage
   Placed strategically throughout the property, digital marketing signage can promote on-site restaurants, seasonal specials, and activities. This type of signage ensures that guests are continuously reminded of the hotel’s offerings, increasing the likelihood of spontaneous purchases.
4. Digital Meeting & Event Room Signs
   For properties with event spaces, our digital meeting and event room signs serve as a vital tool for both wayfinding and marketing. By promoting upcoming events and available services, these signs generate added value and encourage additional bookings or upgrades.
5. Apple TV for Hospitality
   Finally, our in-room Apple TV for Hospitality offers more than entertainment; it provides a dynamic platform for promoting guest services, loyalty programs, and exclusive offers. By leveraging this technology, hoteliers can deliver high-impact messages directly to guests, encouraging purchases and boosting TRevPAR.

The Impact of a Unified Guest Engagement Strategy
Implementing a unified guest engagement strategy has tangible benefits for hoteliers. By investing in a single platform that integrates all digital touchpoints, hotels eliminate the need for multiple vendors, resulting in a simplified management process and reduced operational costs. This not only provides a consistent guest experience but also streamlines budgeting and enhances scalability for multi-property operations.

Moreover, the data speaks for itself: hotels that adopt an integrated, omnichannel guest engagement approach report substantial increases in upsell conversion rates, with properties seeing up to a 40 percent increase in revenue from upsells and cross-sells. When TRevPAR is the ultimate measure of a hotel’s success, maximizing every opportunity to engage with guests becomes essential.

Disrupting the Status Quo
To thrive in a highly competitive market, hoteliers must move beyond outdated approaches to TV and signage. A unified solution like Monscierge offers more than just modern features—it provides a cohesive strategy that drives guest satisfaction and increases revenue. By shifting focus from standalone digital displays and fragmented TV content to an all-encompassing guest engagement platform, hoteliers can elevate their brand, foster loyalty, and maximize the value of each guest interaction.

Ready to transform guest engagement at your property? Partner with Monscierge and discover the power of a unified, data-driven approach to hotel guest engagement.