There is a push for hotel technology to be better than what guests use at home, but some argue that the only way to make guests feel at home is with face-to-face interaction. We’ve always maintained that technology should enhance, not remove, the personal interactions between staff members and guests, but does technology present a barrier to that “at-home” feeling? … Read More
Studies have shown that today’s hotel guests book based more on price and location as seen on OTA websites than based on brand loyalty. OTA commoditization has boiled the decision making down to one photo and a number, leaving hoteliers at the mercy of a booking experience that is often out of their hands. So how does a hotel brand … Read More
Today’s blog is written by Monscierge Marketing Coordinator, Angie Ford. Early 1990s – Phones fit in your pocket! Late 1990s – Send text messages from that tiny phone. Mid 2000s – Magic internet phone. Roughly 3 seconds later – Everything on the device (even your wallet!)- can we still call it a phone? Technology is moving fast. It seems like … Read More
A soon to be released study of over 70 hotels across a 15-month period show significant increases in both GSS and RevPAR. Some of the significant findings include Guest Satisfaction Scores increased by 1.1% according to Review Pro’s Guest Review Index (GRITM) following deployment of the software A Cornell study equates this increase in GSS with a 1.5% increase in … Read More
Branded apps have come a long way from the days of booking only. Today’s travelers have means of eliminating a majority of top concerns at the tips of their fingers. Here are nine ways major brands are easing the guest journey: Traffic: As much fun as it would be to have an app to erase traffic jams before we arrive … Read More