We like to talk about features and functionality in our platform and the industry.
Over the last nine years, we have worked to connect hotels and guests using various means of technology. When I first started this job seven years ago, we were building software for lobby screens and just starting to branch into mobile apps. I remember conversations with the marketing team that felt like delving into the future while we tried to navigate new territory and guess what would come next. More recently we’ve delved into the realm of smart TV. Our hotel clients are finding that guests more and more want access to their own entertainment while they travel. This means that guests can utilize the same means of relaxation away as they do at home, with the same personalized features and the same recommendations that companies like Netflix and Amazon bring to them daily. Those words – personalization and recommendation – go right back to day one at Monscierge. That is where we started and it’s where we are still working today. New screens are involved, new means of delivery, more features and better access, but the core remains the same. We are making it easy to bring personalized recommendations to guests on the devices they are already using via …
Travel bookings, whether done by computer or mobile, will never again be separated from internet searches, recommendation sites, and reviews. Hotel companies that view this transparency as an asset take measures to delight guests, keep reviews positive, and sometimes change perceptions when a guest is inclined to complain. In days past, complaints may have been left to comment cards or front desk rants. Social media allows for a more public airing, but also creates a space for a back and forth conversation. Many times, a complaint is handled so well that the guest leaves with an even more favorable view than they would have had during a non-eventful stay. A manager at a popular family resort heard about a comment regarding a poor arrival experience and immediately called the guest to see what had gone wrong. He was able to turn the entire situation around by acknowledging the issue and sending some snacks and drinks to the room. Because of his hasty intervention, the guest was impressed and posted a public review to that effect. Engaging guests while on site is the most efficient way to surprise and delight them. Any means of communication with guests, whether it be face …
Branded hotel apps own a lot of power over the guest experience and subsequent loyalty. Used at full potential, they will meet every mobile need during the entire travel experience. But two hurdles often come between guests and hotel apps: adoption and retention. Standard adoption techniques include signage and table tents for the front and in-room desks and are valuable methods for promoting your app to guests on site. Don’t forget to utilize the available spaces on your key cards as well. Social media provides the best means of showcasing your app features before guest arrival and be sure to include the download link in all emails and digital communication produced during the booking process. Communicate to guests the level of personalization employment of your app brings to their experience. Signature moments, local expertise, and direct communication with hotel staff across all service levels are key highlights for travelers. Hotel apps are not limited to booking; you should own the experience throughout the entire journey by enabling communication between guests and staff, curating and delivering local experiences, tying into social media, and embedding reservation services so guests are able to do it all over again. In summary, app adoption and …
Written by Monscierge Software Engineer, Matt Owens. Amazon’s Alexa is a cloud-based voice service that allows software developers to build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. The Alexa voice service raises interesting questions about the future of artificial intelligence technology in the hospitality industry. Monscierge makes connecting hotels with guests easy. Our Connect platform enables guests to make a request directly to hotel staff with the touch of a button on their smartphone. Alexa presents the opportunity to innovate the Connect platform in ways that have not been possible in the past. The development team here at Monscierge recently developed a proof-of-concept which allowed us to submit a staff request via an Amazon Echo, using only our voices. The program we wrote allowed our Echo to handle much of the communication that would normally require human input to interact. Here’s an example of requesting pillows: Us: Alexa, tell the front desk I’d like some more pillows. Alexa: Do you prefer soft or firm pillows? Us: Firm. Alexa: How many firm pillows would you like? Us: Two. Alexa: Your request for two, firm pillows has been submitted to …
Over the last few months, we’ve been talking a lot about “killing the cheeseplate”. This phrase came from the early days of Monscierge as we were working with staff at a local hotel. When asked how he would change hotel operations, one staff member said he would kill the cheeseplate. He explained that he delivered a cheeseplate as a welcome gift to guests, but he was also discarding most of them untouched at the end of the day. He expressed a desire to tailor these gifts to guests in order to provide more personalized and valued services. Killing the cheeseplate means redefining the guest journey through personalization. That is the attitude we took to heart during the creation of Monscierge Connect. Rather than using technology to decrease the need for human interaction, we have embraced the notion of using technology to create more opportunities for unique interactions with guests. We can do this through personalization of the entire guest journey, providing means of communication that guests prefer, and eliminating common guest frustrations such as waiting in lines. Specifically, hotels now have means to identify guests as they walk through the door, greet them by name, and have their favorite treats …