Branded hotel apps own a lot of power over the guest experience and subsequent loyalty. Used at full potential, they will meet every mobile need during the entire travel experience. But two hurdles often come between guests and hotel apps: adoption and retention. Standard adoption techniques include signage and table tents for the front and in-room desks and are valuable methods for promoting your app to guests on site. Don’t forget to utilize the available spaces on your key cards as well. Social media provides the best means of showcasing your app features before guest arrival and be sure to include the download link in all emails and digital communication produced during the booking process. Communicate to guests the level of personalization employment of your app brings to their experience. Signature moments, local expertise, and direct communication with hotel staff across all service levels are key highlights for travelers. Hotel apps are not limited to booking; you should own the experience throughout the entire journey by enabling communication between guests and staff, curating and delivering local experiences, tying into social media, and embedding reservation services so guests are able to do it all over again. In summary, app adoption and …
In this age of technology, does the live concierge have reason to fear the digital one? The attraction of hospitality lies in face to face interaction and personalized service. Getting the guest experience right is what drives the passion hoteliers have for their vocation, but some fear that digital takeovers will soon displace these valued interactions. While technology platforms can bring a new level of service, brands are best served using technology to enhance, not replace, concierge service. For instance, many requests such as weather information can be taken from the shoulders of the concierge in order to free up time to make the rest of the experience more enjoyable and perhaps even more personalized. Local recommendations, even if they are stored and accessed using digital means, are best curated using personal experience and word of mouth. Hotel apps can be used in this way to help the concierge reach more people that would be possible in conversation while still providing face to face access for those who would benefit from it. If you are considering adding a tech component to your existing concierge service, get your concierge involved in the process to ensure that your guests have access to …
We were thrilled to work with RLH Corporation on the release of their updated Hello Rewards App earlier this month. “We built the Hello Rewards App with the modern traveler in mind,” said SVP and Chief Information Officer John Edwards. Some of the key updated features include: More convenient mobile keys built to work with multiple door locks, letting owners choose the manufacturer that works best for their property. Text capabilities with the ability to communicate directly to hotel staff before, during, and after the stay. App check in at all Hotel RL locations. Synch with interactive screens in select lobbies to give guests information on local area in the lobby, then take it with them on the app. Guests enrolled in Hello Rewards guest recognition program have a tailored experience with access to their account and stay credits in real time. Hotel curated local recommendations.
Good customer service skills are practically inherent for people who love the hospitality industry, but brand standards exist to turn a good guest experience into a remarkable one. Often these are seemingly minute touches, but they have the potential to make a huge impact on the guest. I have found all-staff training to be one of the biggest tells for a culture of service. This typically includes eye contact and some form of communication from every staff member when they are in contact with a guest, even if they are not in a guest-facing role. It’s about being gracious and accommodating through absolutely every phase of the guest journey and includes every staff member who is in uniform, even if they are off the clock. Management makes a big impact here as well. Experience scores go up when management is engaged with the guests, even if they’re not doing anything different than the staff. It’s a little thing that nudges the general culture in the right direction. Any growth in service development should be sustained with recognition. Both immediate praise and a tangible reward in the form of a comped meal or an extra long lunch can go a long …
The phrase “Bring Your Own Content” has been floating around the industry over the last few years, initially brought on by travelers streaming content to smartphones and laptops, but now delving into the realm of smart TVs in the guest rooms. This is a natural move now that people are no longer limited to a viewing schedule at home. Bringing that level of choice during travel is a great way to make guests feel more comfortable. A key preventative for brands in this trend is data security, namely finding a way to remove any potential guest data from devices before the next guest arrives. To address this, Monscierge has partnered with Jamf, experts in mobile device management in various industries such as healthcare, so hotels can confirm that personal data is not accessible from the in-room devices upon check-out. Providing guests with the means to view content as they choose from their own accounts is only way to utilize Apple TV in guest rooms. For more ideas, see our other posts in this series. Apple TV and Data Security Apple TV for Guestroom Communication Hotel Guest Experience with Apple TV