Written by Media and Brand Director, Crystal Robinson Something interesting happened a couple of weeks ago when our partner Jamf was visiting our hotel experience lab. We were working on simplifying the story of how efficient customers become when technologies they use daily truly fit like puzzle pieces in a “better together” scenario. At one point, Jamf stopped us and … Read More
Just like any other relationship, loyalty begets loyalty between hotel and guest. Social media usage allows that dynamic to play out further in that loyal guests now see sharing and recommendations as a natural byproduct of loyalty, and creating shareable experiences is top of the list for generating that loyalty to begin with. Hotel staff should be trained and empowered … Read More
The EU GDPR (General Data Protection Regulation) takes effect May 25. This change, designed to protect data privacy, applies to any organization collecting data on EU citizens, no matter the location of the organization. Compliance is mandatory and will include strict protections on all technology that can collect data, staff training on privacy protection, and protocol in place in the … Read More
Branded hotel apps own a lot of power over the guest experience and subsequent loyalty. Used at full potential, they will meet every mobile need during the entire travel experience. But two hurdles often come between guests and hotel apps: adoption and retention. Standard adoption techniques include signage and table tents for the front and in-room desks and are valuable … Read More
In this age of technology, does the live concierge have reason to fear the digital one? The attraction of hospitality lies in face to face interaction and personalized service. Getting the guest experience right is what drives the passion hoteliers have for their vocation, but some fear that digital takeovers will soon displace these valued interactions. While technology platforms can … Read More