Over the recent past, the healthcare industry has begun looking to hospitality for insights into better patient care. After all, who better than the hotel industry to lead the way in making people feel more comfortable in unfamiliar surroundings? Technology plays a major role in measuring and reporting patient satisfaction, proving means for healthcare leaders to ensure the best care patients as well as their families. This is important for the wellbeing of those under care as well as Medicare reimbursement Our client, Mercy Hospital in Oklahoma City, has successfully used the Monscierge Connect app as an excellent way to provide high-quality care for patients and their families. This app provides menus for patients as well as direct links to patient health portals and valet services. Additionally, family members can access local information such as nearby places to eat, hotels, and maps to help them become acquainted with what is often a new town. Over the coming weeks we will be talking more about using technology to bring hospitality to healthcare. To see this in action, check out Mercy Hospital OKC’s app in the App Store.
Hotel RL by RLHC is an innovative brand that brings an authentic local connection to the guest journey. Their Living Stage is a project that provides a space for local artists to share their creativity in everything from cause awareness and storytelling to cooking and poetry. Hotel RL has created inspirational community spaces in its hotels from coast to coast that are bringing guests and the local community together. “Everyone says they want to be a part of the neighborhood and through The Living Stage, Hotel RL properties are giving the neighborhood a reason to walk in the door,” says Executive Vice President & Chief Marketing Officer Bill Linehan. The Living Stage has created means to offer artists further reach with live broadcasts, and guests can even view from the comfort of their rooms if they desire. This is a great example of properties maximizing local exposure, connecting guests with a fully immersive experience, and using technology to meet guests where they are.
Hotels are getting into the Snapchat game and it has a lot of potential for location-based branded marketing. Geofilters, which consist of a graphic overlay for “snaps”, are a fun way to test the Snapchat waters. They are highly localized, which means they show up in the app based on a location that you set, and your cost depends on the area you choose and the times you set to have it available. Geofilters are very easy to create, and with a few tips can provide an engaging way to increase brand awareness and get guests and even staff members involved with your digital marketing. Some of the best geofilters contain small amounts of text or images that describe the location, working like a stylish label for the photo. In order to get people engaged, it is important not to overdo the marketing messages. Instead, consider what would draw people into your location and play off of that. Maybe it’s a historic site, a local delicacy, or beautiful artwork. You can also get more specific by creating geofilters for weddings or events at your property, local festivals, or even promoting your current charitable causes. No matter what your chosen focus, …
Technology is making inroads in the hotel industry at a faster pace that it has ever done before. What started a few years ago with updating telephones or providing cell phone chargers has become a new world of screens, logins, and location awareness. I attended a wedding last week, so the “what do you do” conversation happened a lot. I’ve worked for Monscierge since 2011, and my company description has been updated often with new technologies arriving all the time. It’s always interesting to watch reactions when I explain what our technology would look like to the average traveler and gauge their perception of what they would find helpful or enjoyable while traveling. This week, messaging and beacons seemed to be the big hits. Technology should not detract from personal interactions, but instead it should help to create more of them. True hospitality is enhanced by technology when it creates the means to further personalization of the guest experience. For instance, many guests are more comfortable using text as a means of communication for quick requests or to order room service. This allows staff to be precise and efficient, tracking tasks in real time, and creating service opportunities that wouldn’t …
Everyone is making resolutions to be healthier, save money, have more fun, and accomplish goals. This year, get your hospitality resolutions all in one place with a mobile app. Attain Goals – The first part of meeting a goal is to name it, and the best way to stay on target is to track your progress. Today’s hotel apps can help you set and track goals in real time as well as keep your managers and staff on the same page. Improve Service Standards – When you have fewer or shorter lines and more efficient operations, you are creating an environment that allows for better staff-to-guest interactions, innovative service opportunities, and an enhanced guest experience. Use your hotel’s app to identify slow points in the guest journey and improve or even eliminate them. Reach Guests Anywhere – Mobile applications give guests hotel information at their fingertips during any phase of their journey and from any location. You can provide concierge recommendations before they arrive, dining reservations while they’re lounging at the pool, and valet contact when they’re ready to explore. Eliminate Lines – This one bears a mention all on its own. Nobody likes to stand in line, and your …