Increasing technology use by travelers to interact with brands means that the guest experience, formerly taking place almost entirely within the bounds of a hotel property, now extends to almost anywhere in the world. Whether it be research via tablet, mobile check-in, virtual concierge, or SMS chats with staff, maintaining a seamless guest experience across any channel is a serious … Read More
Technology is making inroads in the hotel industry at a faster pace that it has ever done before. What started a few years ago with updating telephones or providing cell phone chargers has become a new world of screens, logins, and location awareness. I attended a wedding last week, so the “what do you do” conversation happened a lot. I’ve … Read More
Over the last few weeks, we have discussed using technology to make the guest experience more comfortable and more personal as well as to generate loyalty. As commoditization becomes an increasing concern for the industry, hospitality leaders are looking for technology that increases brand awareness and loyalty, directly influences and enhances the guest experience, and creates a stand-out impression. Did … Read More